Well put. Thank you for the commentary. Their "pink" campaign made me see red, and certainly won't bring them any of my green.
I did revisit their site -- and Dell appears to be listening - here's hoping they get the message in a big way, and don't ever do this again.
Michelle
· 7 months ago
Wow, just wow. I'm stunned.
It's exactly this sort of thing that further pigeonholes women into rigid stereotypes. No wonder so many female professionals get a hard time during their careers if this is the sort of thing marketing departments believe is appropriate.
"I’m going to suggest a brand that doesn’t talk down to her."
Couldn't have said it better myself.
bukolae
· 7 months ago
I'm glad I'm not the only one bothered by this. After visiting the page again I've seen that some changes have been made. 1) They've removed tech tips for calorie counting 2) They've thrown out the name Della. You'll notice that the pink logo is gone now. Dell is definitely listening to us. I look forward to seeing how they revamp the site.
All Comments
I did revisit their site -- and Dell appears to be listening - here's hoping they get the message in a big way, and don't ever do this again.
It's exactly this sort of thing that further pigeonholes women into rigid stereotypes. No wonder so many female professionals get a hard time during their careers if this is the sort of thing marketing departments believe is appropriate.
"I’m going to suggest a brand that doesn’t talk down to her."
Couldn't have said it better myself.